Learn how to Grow your Content and Channel
Learn how to grow your YouTube channel from 0 to 100,000+ subscribers and transform it into a sustainable, income-generating machine. Without quitting your day job 😉
🚀 Making Money
I started making YouTube videos in my final year of medical school at Cambridge University. It was Summer 2017 and I started off with 0 views, 0 subscribers and $0 in revenue.
18 months later, my YouTube channel was at 100,000 subscribers and was making as much money as my full-time job working as a doctor in the UK. And now, as of May 2021, my channel has 1.7 million subscribers and I make over £100,000 ($130k) each month, with 5-10 hours of effort each week. I know — it’s bloody ridiculous.
⚗️The Secret to 100,000+ Subscribers
Over the past 3 years, I’ve learned a lot about what it takes to build an audience from scratch, provide value consistently, and monetise in a non-spammy way. I’ve spent over $30,000 in courses and coaching programs to try and find the secret sauce that helps grow a channel and a business. And you know what? There’s no secret. It’s mostly just a matter of —
- Producing content that your audience finds useful
- Posting this on YouTube once a week
- Repeating this for at least 2 years
That’s all it takes. I can guarantee that if you follow this simple, 3-part formula, your life will change in ways you can’t imagine. For a start, you’ll learn incredibly useful skills, you’ll generate ‘passive’ income, and you’ll make friends with amazing people from all over the world. You might even get messages from fans about how your content has changed their life 😊
But sadly, as with all things, getting started and maintaining quality + consistency is easier said than done.
🎯 The Challenges of Being a Content Creator
- It feels daunting to create videos for 2+ years. You won’t see much growth, or any money, in the early stages.
- You’ll have to get over the fear of judgment from friends, family and strangers on the internet.
- You’ll have to figure out what you’re going to talk about, and why anyone would care what you’ve got to say.
- You’ll need to learn about cameras, microphones, lights, video editing and post-production.
- You’ll worry that you’re going to run out of ideas.
- You’ll be constantly thinking about the YouTube algorithm, while simultaneously trying not to think about the YouTube algorithm.
- You’ll end up negotiating with brands, plucking numbers out of thin air because you’ve got no idea how much to charge them.
And you’ll have to do all this (and a lot more) while juggling your job, studies, relationships and health, while also doing your best to enjoy the journey and avoid burnout.
This is hard. It takes a lot of work. But it’s also really fun, and if you can make it work, it’s genuinely life-changing.
If there’s one at all, the real “secret” is that you want to build a SYSTEM around your content production, so that you can efficiently pump out useful content that grows your audience and revenue, without it taking up large amounts of your own time. Instead of thinking of your YouTube channel as a personal project, you want to think about it like a machine. A machine that takes inputs in the form of ideas, refines them into valuable content that your audience loves, and efficiently monetises itself across multiple asset classes.
I’ve built such a system for my channel and business, and I can help you build yours
🧠 The Content Creator Class
The Content Creator Class is a 6-week live online course where I’ll teach you everything I know about how to build and grow your YouTube channel into a sustainable machine that churns out valuable content for your audience, and generates healthy passive income for you, without having to quit your job.
It’s based on the Infinite Content Engine, the system I’ve developed to grow my channel from zero to 1.7 million subscribers (with $1,500,000+ in annual revenue) while working full-time as a doctor.
Each week, we’ll also have a series of Workshops and small group support sessions.
🥳 By the end of the 6-week course…
You’ll have kickstarted your channel (if you haven’t yet), with 6 published videos.
You’ll have the next 3-6 months of content planned out, and a solid, streamlined system to sustain this.
You’ll be much more comfortable in front of a camera, with techniques to boost your charisma.
You’ll get my recommendations for gear and studio setups for all budget levels, so you can level-up your production value while being focused on your content.
You’ll know how to refine your niche, and you’ll have a system that ensures you’ll never run out of content ideas – The Idea Generation Machine.
You’ll have a method (the HIVEs Framework) for structuring your videos in a way that appeals to your audience and to the YouTube algorithm.
You’ll understand how to accelerate your growth by efficiently repurposing your content to multiple platforms with the Artery Method.
You’ll understand the various monetisation options available to creators, and you’ll know how to use them to generate passive income for yourself, or high-quality leads for your business.
You’ll know the value of building a team as soon as you can afford it, and you’ll have a roadmap for outsourcing your editing and hiring extra team members.
👨🏽💻 Who’s the Course for?
🚀 ‘Serious’ Beginners
You recognise YouTube as an incredible opportunity to build an audience, have an impact and generate passive income.
You haven’t yet taken the plunge into publishing videos, but you know it’s something you want to do. Maybe you’ve been held back by the fear of being judged, the disease of perfectionism, or even just not knowing what you’d talk about.
You’re willing to take your new YouTube channel seriously from day 1, and want to invest time and money up-front to set yourself up for success.
In 6 weeks – You’ll have launched your YouTube channel with 6+ published videos and ideas for the next 3-6 months of content. You’ll have a clear roadmap for gear upgrades, you’ll be much more comfortable talking to a camera and putting yourself out there, and you’ll hit the ground running with effective systems that mean you’ll never run out of content.
🎬 Intermediate YouTubers
Congratulations! Your channel’s already up-and-running and you’ve got the best side-hustle in the world.
But you’ve realised that continually coming up with good ideas and consistently churning out valuable content is quite hard. And that growing and monetising your audience is even harder.You’d love to treat your channel as more of a business, with you as its CEO, and aim towards building your own team. But maybe the idea of ‘managing a team’ feels intimidating, and you wouldn’t know where to start anyway.
In 6 weeks – Your own Infinite Content Engine will be up and running. You’ll never run out of ideas, and you’ll have a systematic framework for keeping the engine churning. You’ll appreciate the immense value of building a team, and know how to take the first steps to outsource annoying things like video editing. You might even work towards hiring your own staff, if you’re at that level.
💰 Entrepreneurs & Freelancers
You see YouTube as a great platform to engage with your target audience and generate new leads (or brand awareness) for your business. You’ve got a tonne of experiential learning from growing your business that you’d love to share with your audience.
But starting (or growing) your YouTube channel is always pushed to the bottom of your endless to-do list. It falls into that classic important-but-not-urgent category and so it never gets done.
You’re now ready to take action. You recognise the value of coaching and accountability in the process, and you’re willing to put in the work to make the platform work for you and your business.
In 6 weeks – You’ll have launched your YouTube channel with 6+ published videos. You’ll have an understanding of the Fundamentals of YouTubing, and a solid lead-gen strategy, with ideas for the next 3-6 months of content through your own Infinite Content Engine. And of course, you can always work through the course at your own pace if the 4+ hours of content and homework each week for 6 weeks is too much of a commitment for your already busy schedule.
✍️ Bloggers and Podcasters
You already create content that your audience loves. But you might reach a far larger and more diverse audience through YouTube. After all, ‘blogs’ and ‘podcasts’ are still pretty niche compared to ‘YouTube videos’, for most people around the world. You’ve got a backlog of content already published to your blog / podcast so it would theoretically be easy enough to repost it as YouTube videos.
The issue is that YouTube can be intimidating. It’s a very different skillset (albeit with some overlap) to blogging and podcasting. And the bar for production value seems to be ever-increasing.
You recognise that if you could add video to your already beefy skillset, it would benefit your blog, podcast and the business you’ve built (or you’re aiming to build) around it. Especially if you’re selling your own products, you can price a video course very differently to an e-book.
In 6 weeks – You’ll have launched your YouTube channel with 6+ published videos. You’ll have an easier time of this than the other students, because you already know how to create content – this is just a matter of transferring those skills to a new medium. You’ll have ideas for your next 3-6 months of content (probably more, depending on how much you’ve already created) and you might even pick up some workflow tips for your blogs/podcasts.
❌ Who’s the Course NOT for?
This course isn’t for you if…
- You’re not willing to put in the time and effort to make 1 video per week for the homework assignments.
- You’re looking for a magic bullet that’ll cause your channel to grow without any effort. There’s no secret here. It’s just about putting in the work, doing it consistently, and stacking the deck in your favour in whatever way you can.
- You’re hoping that starting a YouTube channel will be a get-rich-quick scheme. Again, that’s not how it works. There are no shortcuts.
- You’re looking for a guaranteed path to 10k, or 100k, or 1M subscribers. There are no guarantees in this game. It’s like signing up for a writing course and expecting to have 1M readers per month for your blog, or 100,000 sales of your book. That’s not how it works. There are a huge number of factors that go into whether something will be numerically ‘successful’. We’ll do our best to teach you the systems and processes that have worked for us and our students, but we can’t ‘guarantee’ any specific result.
Having said all that, one thing we can guarantee is that if you create useful videos, publish 1-2 times per week, and do this for 2 years, your life will change. We can’t put a number on it (no one can), but if you can stick with this for 2+ years, you’ll learn useful skills, you’ll generate ‘passive’ income, and you’ll make friends with amazing people from all over the world. You might even get messages from fans about how your videos have changed their lives.
Our only objective on this course, is to make it easier for you to maintain that level of consistency. If that sounds like something you’d like, we’d love to have you. If it’s not what you’re looking for, then sorry for wasting your time in reading this far, and we wish you the very best of luck. Regardless, feel free to email us if you need a hand with anything 😃